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Limitless Potential of Chinese Market: Heidelberg in Print China 2011 Focuses on Promoting

Source:Global Used Presses Web Release Date:2011/07/27 View times:1800 

Limitless Potential of Chinese Market: Heidelberg in Print China 2011 Focuses on Promoting

Print China is the most significant printing event of this year. During Print China, Heidelberg will mainly focus on the hot spot of market development. 
Bernhardt Schreier, CEO of Heidelberg says, “The printing production capacity of Chinese printing companies continues to increase and the growth of package printing and specialty printing is particularly remarkable. It is also a new development direction for many traditional printing companies to avoid the pressure of competition. In addition, the Chinese printing industry now attaches more and more importance to environmental protection. 
Through this exhibition, the audience will learn Heidelburg's answer to this new trend, and see the way to cutting cost while improving efficiency and benefits. China is creating the fastest growing printing and media industry in the world, and now has become the single biggest market of Heidelberg. 
So we are truly pleased to see our printing solution preferred by Chinese companies and take part in the amazing development of China.”
Package Printing and Specialty Printing—Winning the Opportunity to Stand out through Competition
The greatest part of Heidelberg's booth is devoted to the exhibition of package printing and special application solutions. This exhibition area will showcase the new Speedmaster CX 102 Printing Press, and UV Speedmaster XL 75 Printing Press being debuted in China. These two types of printing presses integrate Prinect packaging workflow in prepress, Supermaster CtP and post-press 105 CS die-cutting machine. 
Demonstration of Speedmaster XL 162 six-color overprint offset press and Supermaster 162 CtP will be held every day in a package printing company in Dongguan during the exhibition. 
New Business Mode——Network Printing and Short Run Printing
The business mode of network printing will be jointly demonstrated by several work stations and printing applications. Both Speedmaster SM 52 and Speedmaster CD 102 in this exhibition area are from the Shanghai Qingpu Factory. Thanks to the extremely short time for printing preparation and end-to-end color management system, these two printing equipments will demonstrate on the spot how to realize the short run printing at the best quality/price ratio. Prinect Integration Manager and Prinect Pressroom Manager are also significant factors. 
Recently Heidelberg announced its cooperation with Ricoh in the German and British markets, which will continue to expand until it covers other markets, including China, by Drupa 2012
Lean Production and Green Printing——Go Ahead Hand in Hand
In the exhibition area of large-scale business printing solutions, the Speedmaster SM 102 eight-color rotary printing press will showcase the high efficiency of one-pass printing. 
Heidelberg will set up an environmental technology center in the exhibition area and hold a forum on green printing, in which experts can give a comprehensive introduction about the environmentally-friendly printing of Heidelberg. 
Solution of Small and Medium Sized Printing Companies
The focus of this exhibition area for small and medium format printing solutions is Printmaster GTO 52, Speedmaster SM 52 and Speedmaster SM 74. The Prinect-S process of Heidelberg provides small and medium sized printing companies in pursuit of lean production with a highly efficient, compact and integrated workflow scheme. 
The Most Comprehensive Service Category of Printing Industry Benefits Printing Companies
Exhibition visitors can learn comprehensive information about Heidelberg service in the service center, located at the central part of the Heidelberg exhibition area. Heidelberg service aims at helping printing companies to improve productivity and equipment utilization, including onsite equipment maintenance, remote service, spare parts supply, system service plans, etc. The consulting service for lean printing and environmentfriendly printing belongs to the service of improving equipment productivity. 
During the exhibition, Heidelberg Media Institute will also organize six forum sessions to reveal its service advantages.
Printing materials of Heidelberg Saphira will be showcased in the exhibition. These printing materials and supporting services will help printing companies to make full use of the equipments with its advantages of high efficiency and environmental protection. 
The Innovative Combination of Printing and Digital Media
The Heidelberg booth will also exhibit a series of innovative applications - adding new digital media to the printing world. For example, Heidelberg will exhibit a new concept of “Prinect Palm Pilot”. If printing companies use Prinect Pressroom Manager and the accessory Analyza Point, they can inspect printing state of works on operation by using Apple’s iPhone or iPad, and learn the latest production condition in the pressroom.  
Cai Liancheng, CEO of Heidelberg China says, “Print China is the best opportunity for printing companies to understand the latest industrial technology in 2011. We hope customers can purchase their ideal equipment, and have confidence in the flexible and efficient printing solutions offered by Heidelberg





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